Real Estate

Constant Contact for Real Estate

We make it easy for you to have a growing and connected client base with all the marketing tools you need, synced to the tools you’re already using.

Content Ideas

Ready to get inspired?

Sending a newsletter to prospects is a great way to generate interest in your listings and boost conversions. Here are some ideas to make your content the talk of the town.

Share useful home maintenance tips (e.g., gutters, lawn, wood floors) to build client trust and drive email sharing.

Pass along local community news (e.g., school announcements, events) to stay connected to clients.

Share tips for financing home improvements (e.g., loans, refinancing, credit) to stay connected to clients and drive email sharing.

Share market trends (i.e., home prices, sales) to promote new business and drive email sharing.

Announce an incentive (e.g., entry into a raffle) when clients provide a referral. Include an overview of your services and testimonials.

Email Marketing and Social Media Posting

Nurture current and past clients to drive referrals and repeat business.

Stay top-of-mind with your current and past clients and professional connections with Email Marketing and Social Media Posting.

Save time by connecting your account with the tools you’re already using like Zillow, Top Producer, Boomtown, CINC, LionDesk, Real Geeks, Facebook, Instagram, LinkedIn, Twitter, and more.

Get started fast with beautifully-designed Real Estate Email Templates designed to drive engagement.

Simplify social media by creating and scheduling posts for multiple social channels at once.

Regularly share local market conditions, interest rate changes, useful videos, and home design or maintenance tips.

Strengthen your relationships by inviting your network to client appreciation events using RSVP tracking, and automate purchase anniversary, birthday, and holiday email greetings.

Reap the benefits of your relationship building by sending a post-close thank you email requesting reviews on Google, Facebook, or Zillow.

Use reporting to track who is engaging with your communications and what content they engage with the most.

Email Marketing, Social Posting and Ads

Get more traffic to your listings.

Use beautifully-designed Property Listing and Open House Email Templates to share pictures, videos, details of your latest listings, updates like price drops, and your contact info. Plus, make sure the right buyers and agents see your listings with Contact Segmentation. You can also sync your Facebook, Instagram, LinkedIn, and Twitter account to easily post listings and open houses to all of your social channels at once, or schedule the posts for later. Plus, get even more visibility with our streamlined version of Facebook and Instagram Ads, where buyers can give you their contact info for more property details or a tour. Add a Custom Landing Page to your Ads to provide leads with more visuals and details, and collect their contact info. Automated Post-Event and Welcome Email Templates can immediately build connections with any new contacts.

Facebook and Instagram Ads

Get more leads.

Find leads fast with our streamlined version of Facebook and Instagram Ads.

Get in front of the right prospective clients with targeting based on location, interests (i.e. Zillow, Realtor.com, starter home, luxury home), and more.

Easily design a professional ad that stands out, like a free home evaluation, educational guide or checklist, or educational event like a first-time homebuyers webinar.

Visitors to your Ad will fill out a form to give you their contact information and be automatically stored with Contact Management.

Keep event promotion, registration, and pre/post communications simple with Event Management.

Email Automation

Automate lead nurturing and qualification.

Gain instant credibility with leads, identify hot ones, and stay top-of-mind with an Automated Email Series.

Save time by connecting your account with the tools you’re already using, like Zillow, so your leads are automatically added to your Constant Contact account.

Include an intro video and showcase your experience, local market expertise, listings, testimonials, and contact information.

Add links to helpful resources (i.e. first-time homebuyers guide) and Online Polls, to find out if leads have an agent, are a buyer or seller, their readiness, and more.

Keep content relevant with Automated Click Segmentation (i.e. buyer vs seller).

Use Engagement Reporting to know who to reach out to immediately.

To get you started, we’ve created The Download for Real Estate, a free guide to help you get the most out of online marketing.

Get the free guide